Do-Division Holiday Fest 12.7-12.8


New Details on Build-a-Snowman & Participating Venue Activities Announced!

CHICAGO, IL (November 26, 2013) – The West Town Chamber of Commerce and Wicker Park Bucktown Chamber of Commerce are urging big chain holiday shoppers to refocus attention on the small businesses in one of the most charming retailer corridors, West Division Street in Wicker Park. On December 7th & 8th between 11 am and 6 pm, Division between Ashland and Leavitt is transforming into Do-Division Holiday, a neighborhood “festival-like” atmosphere unlike anywhere else in the city or suburbs this holiday season ( The free event invites holiday shoppers to take time this season to shop small while also having fun. The Build-a-Snowman event is the family centerpiece of weekend activities (new details included herein), which also include free “jolly trolleys,” exclusive sales, charity-tie ins, complimentary drinks and food, caroling and much more.

At the core of Do-Division Holiday are the independent, locally-owned businesses that line West Division’s iconic extra wide sidewalks. Up to 35 participating shops, restaurants, salons and boutiques along the route will come alive with exclusive features and seasonal cheer for the weekend of December 7th and 8th.

Sponsored by the Do-Division Committee, the Do-Division Holiday event features:

Custom [wooden] Snow-man making and custom wreath sales & decorating activities for kids and families at LaSalle II Elementary School on Division (new detailed section appears below).
Free ‘Jolly Trolleys’ with holiday drinks served to transport Michigan Avenue Holiday shoppers to Division Street Corridor all weekend long! More info on Jolly Trolleys below.
Carolers & live music along the Do-Division route
Exclusive sales & promotions at retailers – Do Division & do all of your holiday shopping in one weekend
FREE bowls of piping hot Smoke Daddy chili for anyone who brings a wrapped gift to donate to children’s charity. All gifts should be placed under the 20-foot Christmas tree Smoke Daddy will have erected on their front patio (1804 W Division).
Free wine sampling and other complimentary holiday bites at participating retail stores.
Mulled wine for sale at trolley stops along Division. Stroll along the event route with your wine glass while you shop!
Do-Division Holiday Discount Shopping Cards that benefit local schools and charities (can pick up at participating venues for free or in advance at
Restaurants & bars featuring holiday-inspired drink & menu promotions
Holiday window decorations galore (Time Out ran a story the other year on Do-Division Holiday’s impressive window decorations…calling a window-walk here a smart alternative to State Street).
String ensemble student performers from Suzuki Orff School of Music
Designated areas with hot chestnuts, hot cocoa, warm mulled wine, hot toddies, and other festive foods
Doggy Style pet boutique will host A Live Rescue dog adoption event, and photos with your dog & Santa on Saturday
Do Division canvas shopping bags given to shoppers
Spas & salons pampering specials
Free trolley transfer stop from/to Renegade Holiday Craft Fair at Pulaski Park
‘Shop for Good’ opportunities – do twice the good by supporting local charities and the local economy through the Shop for Good program. Select businesses will donate 10% of customer purchases to a local charity of the customer’s choice (this promo takes place at participating venues throughout Wicker Park & Bucktown from December 6th through December 8th). For the full list of businesses and charities, visit

More about Do-Division Holiday Build-a-Snowman
LaSalle II Elementary has a series of holiday events in conjunction with Do Division Holiday, with the annual Build-a-Snowman as the centerpiece. This year Build-a-Snowman will be on December 7th from 11:30-4:00pm in front of LaSalle II (at Division and Honore). Join in more holiday fun with caroling, a bake sale, wreath-making and shopping. They supply plywood snowmen on stands and decorating materials will be available. You are then urged to use your imagination to personalize with anything you like (i.e., Basic Winter Duds, Superhero, Sports, Comical, Festive or just plain innovative). The Snowmen will be displayed along Honore & Division for the whole month of December. The cost is $75 per six foot snowman (decorations materials included), with proceeds benefiting LaSalle II PTO. Reserve your snowman early – they have a limited number available. To reserve a snowman contact Sarah Rudich at

More about the Do-Division Holiday Jolly Trolleys
Do-Division Holiday bills itself as the largest interconnected holiday shopping event in Chicago, as free Do-Division Holiday jolly trolley rides will connect with Michigan Avenue’s shopping and tourist hubs (with stops at Pearson – East side of Michigan – and at Randolph outside Cultural Center). Jolly trolley hosts and hostesses will be on board distributing maps, guides, coupons and info for Do-Division Holiday. Do-Division Holiday jolly trolleys will run continuously from 11:30 am to 6 pm on both December 7th and 8th.

For more information, visit This event is sponsored by WPB SSA #33.

More About WPB SSA #33:
The Wicker Park Bucktown Chamber of Commerce administers the WPB Special Service Area (SSA #33). SSAs, often known as Business Improvement Districts in other cities, provide a fair and transparent way to finance and manage programs to create, maintain and manage clean, attractive and competitive commercial districts. The SSA is overseen by a Commission of 12 stakeholders in the SSA. We are guided by a Master Plan adopted in 2009 after extensive public input, and we accomplish our work through active committees.aDns9PNLVAgoGpepAOTemhBCRSOxjzDMyyPBrNOB3B8aDns9PNLVAgoGpepAOTemhBCRSOxjzDMyyPBrNOB3B8

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